HOSPACE 2018 | 1st November 2018




09:00 - Conference Opening

Jane Pendlebury - CEO, HOSPAJAN2

Jane Pendlebury is CEO of HOSPA, the Hospitality Professionals Association.  Kickstarting her career with a degree in hotel management, Jane worked with De Vere Hotels, the independently owned Castle Hotel in Taunton and then as an agency conference planner.  Following a move to London, Jane spent many years assisting hotels with their technology decisions on Property Management, Point of Sale and Revenue Management ending up as VP and General Manager of Agilysys in Europe.  Her relationship with HOSPA was first as a sponsor and member, then after volunteering her time assisting with the annual conference HOSPACE, she was taken on to run the membership and events office finally being promoted to CEO in early 2016.


Peter Hancock - Chief Executive, Pride of Britain Hotelspeter


Peter was appointed Chief Executive of Pride of Britain Hotels, a consortium of independent luxury hotels, in 2000. Before that he was Group Publishing Director at Johansens and was a hotel General Manager in Sussex and Hampshire in his early career, starting as a waiter in the late seventies. He writes a regular column in The Caterer Magazine and is frequently invited to address audiences at business seminars and dinners, bringing him into contact with a wide cross section of the hospitality Industry.

Chris Upton - Chairman, HOSPAchris

Chris Upton is a Chartered Accountant and has worked in senior financial positions in the hospitality sector for over 20 years. He has been finance director of many hotels, pubs and restaurant groups.  Before that, he held senior positions in finance and IT at several commodity trading companies. 

He was Finance Director of Arcadian International plc – during which time the company developed a group of four-star country house hotels, started the Malmaison group and renovated the Great Eastern Hotel in the City of London.  

He was a founder and non-executive director of Pod Food; and co-founded Snoozebox Plc, an innovative portable hotel concept. In addition, he is currently non-executive director of a London hotel company and runs a consultancy practice, C U Associates Ltd, specialising in hospitality. He was appointed to the then BAHA Council in 2007 and served as Deputy Chairman until his new appointment as HOSPA Chairman September 2014.

09:10 - Will hospitality embrace Artificial Intelligence for guest facing roles?

Steve Lowy - Co-Founder & Director, Umi Digitalsteve lowy

Acorn Award-Winner, Steve Lowy, is a successful hotelier and entrepreneur.  Co-Founder of Umi Digital & CEO of Anglo Educational Services, Steve has been connected with the Hospitality sector his whole life. Alongside these roles, Steve is Head of Toposophy UK, a European wide  destination marketing and events management company. On top of this, with his successful internship programmes and other awards, Steve was made Chairman of BETA (British Educational Travel Association) as well as Chairman of the HMA (Hotel Marketing Association). Steve is very passionate about supporting independent hoteliers punch above their weight through education, support and implementation of marketing and technology related strategies alongside highlighting the strength of the travel to young people.

Dr Nicola Millard - Head of Customer Insight & Futures, BT Global Services Innovation TeamDr Nicola

Dr Nicola Millard heads up Customer Insight and Futures in BT's Innovation Team. Despite working for a technology company, Nicola isn't a technologist and combines psychology with futurology to try and anticipate what might be lying around the corner for both customers and organisations (sadly, her crystal ball is broken).

Nicola has been with BT for over 25 years. She has done a number of jobs around the BT business, including research, user interface design, customer service and business consulting. She was involved with a number of BT "firsts", including the first application of AI into BT's call centres, BT's initial experiments with home working and developing new ways to measure customer experience.

Nicola got her PhD from Lancaster University in 2005 and published her first book in 2009.

Nicola is an award-winning presenter, with 2 TED talks & hundreds of conference panel, chair and keynote sessions under her belt. She regularly pops up on radio and TV around the world, including appearances on 'Woman's Hour', 'Tech Tent', 'The Genius of Invention' and 'Back in Time for the Weekend' for the BBC.​

When she's not doing all that, Nicola does research, writes blogs and white papers, as well as facilitating innovation workshops with an assortment of BT's large multinational corporate clients, including banks, airlines and retailers, to name but a few.

Duncan Anderson - CEO & Co-Founder, Humanise AI

Duncan Anderson - 

Samir Sharma - CEO, datazuumSAMIR SHARMA

Samir is a data strategy and analytics leader and the CEO & Founder of datazuum - a data and analytics consultancy. The company is focused on delivering projects for their clients in: data strategy, data management and data science.  The company works with C-Suite leaders and their teams to extract value from the data they generate, to improve operational efficiency, drive new revenue and gain competitive advantages over business rivals. 

Samir’s career began in working at Computer Sciences Corporation delivering complex ERP & CRM implementations in the Defence & Aerospace industry.  He was selected to shape and lead CSC’s Consultants Leadership Academy.  After CSC he went on to join Christie’s the International Auctioneers, as one of their first business analysts.  After two years, he was the fastest rising VP and was promoted to lead the global Customer Relationship Management team.  Here he worked with the team to perform data analysis, driving insights to create new products and revenue streams.

After leaving Christie’s, he embarked on a career with Accenture working in Government Consulting.  Where he was one of three programme managers leading the largest pensions transformation programme for the DWP.  After successfully delivering at the DWP, Samir was asked to lead the UK Government Bid Team. 

Having left Accenture, Samir was invited to run a team of 20 consultants to advise the Prime Minister of Trinidad and Tobago on Public Sector Transformation. Successfully, working on transforming all ministries and implementing digitally driven programmes.

Moving back to the UK after two years, Samir was asked to lead the expansion of Vertex Business Services in the UK launching their Decision Sciences business.  Which led him to the core of Data & Analytics, and why today he is running datazuum.


10:00 - The impact of leaving the EU to the Hospitality Industry

Chris Cowls - CEO, Eproductive  chriscowls

Chris is Chief Executive of Eproductive, the tech business that he founded with his brother Nick in 2000 and which provides EPS, a leading People Management System, to hotel groups in the UK and elsewhere. Before Eproductive Chris set up a restaurant business and he and his team consulted extensively across the hospitality sector to help fund the brand’s development. Chris’s prior corporate background was in international hospitality management working in senior roles for companies such as Compass, Burger King and Forte.    


Chris also co-founded and coordinates fiftytwenty, a hospitality leaders network with 250 members. In 2015 he was appointed Visiting Professor at the University of Surrey’s School of Hospitality and Tourism Management. Chris has been a volunteer NED and Trustee at St Martin-in-the-Fields, the iconic church in Trafalgar Square, for over 25 years. 

Robert Barnard - Partner, BDO robert barnard

Robert Barnard has over thirty five years’  experience in the hospitality sector. And has had many roles within the industry including Customer Relations Director, Strategic Planning Director and Assistant to the Chairman of Forte plc. 

Since re-joining BDO in 1998, he has led a broad range of hospitality consultancy assignments throughout the UK, Europe, Middle East, Africa and the Caribbean.  These have included strategic planning, negotiation of heads of terms between owners and operators in contemplation of management agreements, hotel market studies with earnings estimates, valuations of individual assets and hotel portfolios and operational reviews. He is also a frequent commentator on hotel industry matters at conferences and in the media.

Martine Ainsworth-Wells - Head of Destination Engagement, ETOA martine

Qualified & experienced Olympic-host-city communications and marketing professional with over 25 years’ experience. Martine strategically developed, delivered and evaluated domestic and International communications, marketing, and reputation management for London & Partners and London, Olympic host city, 2004-2012 across: leisure & business tourism; major events; higher education and foreign direct investment.

Martine has worked for some of the UK's most successful media owners and worked agency side and client side. She has promoted the world's number one city and its promotional body, and represents the globes most popular tourist destination, Europe.

An experienced, engaging and motivational change-agent and leader, Martine has extensive stakeholder experience, working across the commercial and public sector.

Jeremy Robinson - Partner, Watson Farley Williamsjeremy

Jeremy is an EU and Competition Law Partner at Watson Farley & Williams LLP.  Jeremy helps clients particularly in the transport and related sectors navigate competition investigations (merger control, antitrust and State Aid), resolve competition/regulatory disputes or address competition/regulatory obstacles in mergers, acquisitions, joint ventures or other forms of business collaboration.  In his recent work, Jeremy has advised airlines on competition law compliance in franchise and alliance arrangements; a global trade association on the robustness of its competition compliance programme; hotel businesses on regulatory issues in transactions including merger control; and “Brexit” clauses.  A frequent conference speaker, he recently gave a speech to the Law Society’s Competition group on the international competition law treatment of most favoured nation (MFN) clauses, with particular attention to the numerous investigations into online booking in the hotels sector.  This is his third time speaking at HOSPACE.


Mark Essex - Director, Public Policy, KPMGmark

Mark’s career began at Apollo Metals, an aerospace materials SME based in Birmingham.  Mark moved to KPMG in 2003 and spent a decade in the strategy group where he helped clients to understand the impact of their decisions.

Mark uses critical thinking, an analytical approach and a focus on the customer to come at questions from a different angle. He now applies these skills to understanding public policy and the opportunities it provides for business and government clients.

Mark has been thinking about Brexit since 2014. On March 1 he forecast the result for Leave with between 51% and 53% and now leads an intelligence and analysis team who are researching the impact of Vote Leave on our clients.

Mark’s cross-sector experience means he has published on a diverse range of policy topics including “Brexit: How would business vote”, “Brexit, a perspective on bilateral negotiations”, “Reimagine Care”, “the Future of the Grocer”, “A strategy for feeding families”, “A timely strategy for hospitals to cope with demand”, and “Unbundling home ownership”

Martyn Ball - HR Director UK & Germany, Ascott International Management

Martyn Ball -

14:00 - Unravelling the relationships within owned, managed and franchised operations.

14:40 - The Currency of Cyber Trust

Sandy Forrest - Client Executive, ATOSsandy forrest

Sandy Forrest is the Client Executive responsible for coordinating end-to-end cyber security capability (advice, services and products) across Atos UK and Ireland.  For the preceding  7 years he oversaw the delivery of IT Services to the UK’s National Security and Intelligence Agencies.

For the London 2012 Olympics was the liaison between Atos (as IT Partner for the Games), the Intelligence Agencies, Cabinet Office and the Olympic Security Directorate.  He served on the UK Government’s Olympic Cyber Security Advisory Group in the lead up to and during the Event, and  served on the Mayor of London’s Cyber Security Advisory Panel.

He has contributed to a number of recent White Papers on cyber security including the Atos Digital Vision for Cyber Security and Cyber Security for Hybrid Cloud

14:55 - Women in Hospitality - The Future of Work

Jane Pendlebury - CEO, HOSPAJAN2

Jane Pendlebury is CEO of HOSPA, the Hospitality Professionals Association.  Kickstarting her career with a degree in hotel management, Jane worked with De Vere Hotels, the independently owned Castle Hotel in Taunton and then as an agency conference planner.  Following a move to London, Jane spent many years assisting hotels with their technology decisions on Property Management, Point of Sale and Revenue Management ending up as VP and General Manager of Agilysys in Europe.  Her relationship with HOSPA was first as a sponsor and member, then after volunteering her time assisting with the annual conference HOSPACE, she was taken on to run the membership and events office finally being promoted to CEO in early 2016.

Kate Nicolls - CEO, UKHospitalitykate nicholls

Kate Nicholls was appointed CEO of UKHospitality, the powerful voice representing the broad hospitality sector, in April 2018, having previously worked as CEO and Strategic Affairs Director of the ALMR.

After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as Government Relations Manager, starting her careers in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.


Adrienne Hanna - CEO & Founder, Right Revenueadrienne hanna

Adrienne is Founder of Right Revenue has over 30 years experience in the travel, tourism and hospitality sectors.

Progressing through Front Office and Sales, Adrienne moved into Revenue Management in 2003 and started Alternative View, a revenue consultancy business in 2006.

In 2015, Adrienne launched Right Revenue which is a Data Analysis and Rate Forecasting Tool which helps hotels decide on pricing strategies. Using both internal business and external market data, Right Revenue ensures that a hotel sells the right rate to encourage both occupancy and profitability.

Accredited by Cornel University and a regular lecturer at both Lausanne University and University of Ulster, Adrienne is also a regular speaker at hospitality events and is regularly published in trade journals.


16:05 - When Harry met Sally

Harry Murray - President, HOSPA / Chairman, Lucknam Park harry

Distinguished hotelier and Master Innholder, Harry Murray MBE, has been elected President of hotel association, HOSPA, as it enters a key period for attracting British talent into the hospitality industry.

Harry, who is the chairman of Lucknam Park Hotel and Spa, has worked in the hospitality industry for over 50 years and has been recognised with numerous awards for his tireless efforts to raise standards of excellence. His awards include Hotelier of the Year, Catey Lifetime Achievement Award and an MBE for services to the hospitality industry.

His election was made by a unanimous decision of the HOSPA Board, based on his prominence in the industry, his reputation and his previous involvement with HOSPA and BAHA (the previous name for HOSPA).

Sally Beck - General Manager, The Royal Lancaster Sally

Sally Beck is General Manager of Royal Lancaster London, one of London’s largest independent hotels, with 411 bedrooms, three restaurants and bars and some of the largest banqueting space in Europe.

Sally has led the team through an £83m renovation whilst keeping the hotel open and achieving entry in The Sunday Times Top 100 Best Companies to Work For over the last three years, voted for by her employees.

Sally and her team are passionate about giving back to the community.  Now in its fifth year, Royal Lancaster London’s Community Consortium supports five charities within the local community.  Sally works with local churches, the police, schools and residents to ensure that the chosen projects are supported fully and bring a meaningful difference to the local area as a whole. Together they help the homeless, work with The Clink Charity as well as Springboard and Hospitality Action.


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